Is Facebook Doomed?

March 27, 2018 By Mindy Leave a Comment

Facebook is not having a great year.

First they were messing with the algorithm, leaving a lot of Facebook Page owners frustrated with lack of reach.

Then news broke of a massive data breach involving Cambridge Analytica, a breach that Facebook knew about in 2015 but failed to inform its users. Because of this, there has been a call to #deletefacebook. Even big companies, like Tesla, have deleted their Facebook Pages – although some wonder if this was done just as a marketing ploy.

Is Facebook doomed to shut down or drastically change its format? Or is Facebook “too big to fail?”

Despite significant stock value drops this year, Facebook remains one of the largest companies in the world. It’s still the third most visited website in the world (Google is #1, YouTube is #2). And based on my friends feed, it doesn’t look like anyone is quitting any time soon.

Facebook still remains the easiest way to get in touch with friends, catch up on the latest news, and find the cutest puppy videos.

And I’ve spent the last year focusing on building and growing a few Facebook Pages that have so far proven to be algorithm-proof. And I’m not giving up on those quite yet.

The truth is, ALL social media platforms are watching us. They are watching what we talk about, what we “like” and “love” and get angry about. Facebook’s goal is to keep you on Facebook, so it takes all this data and uses it to show you things it thinks you will want to see. It feeds off of your actions and mutates it – whether that’s good or bad is up to you. But it’s the way ALL social platforms work.

HOWEVER, let this be a reminder that we shouldn’t be solely relying on any social media platform to grow our business. Social media platforms don’t care about your business – sorry. They care about THEIR business and growing it and making money for their shareholders. If helping give YOUR business a platform helps them grow, then so be it. But Facebook, or Instagram, or Twitter, or Pinterest … they don’t really care about making you money and growing your biz.

As social media platforms grow, there will always be changes. For better or for worse. And there will always be data breaches. And sometimes things can change drastically, overnight.

If Instagram went away tomorrow, do you have a way to reach all of those followers and fans you’ve collected? If this thought sent a wave of panic through your body, it may be time to make a few small business changes.

Yes – use Instagram & Facebook & Pinterest to market your business. BUT ALSO be sure you’re blogging and maintaining an email list. These are two things that YOU have control over.

Social media platforms come and go. They are great marketing tools as long as we are willing to ride the ever shifting tide that comes along with them.

But email is forever and no matter what happens on social, you’ll be able to reach your fans via email. If you are collecting them.

3 Ways to Create Your Own Instagram Aesthetic

March 15, 2018 By Mindy Leave a Comment

How many times have you opened your Instagram app and just stared at your phone, because you know you’re supposed to be posting something but you just have no clue what to post?

Do you ever stumble across an Instagram profile that just seems to perfectly put together and you feel like yours is a mess? (It’s not a mess, I promise.)

If you struggle with Instagram you may want to consider creating your very own Instagram aesthetic. Instagram is a visual platform, and creating a style and pattern for your photos is not only beneficial for attracting new followers, but it will make your life easier as well!

The main trick is to not only make sure your individual photos look good on their own, but they look good within your grid as well. And of course, be consistent. Once you establish an aesthetic, don’t stray from it!

Here are 3 ideas for creating your Instagram aesthetic that won’t be too difficult to follow at all – I promise!

3 Ways to Create Your Own Instagram Aesthetic

1) Focus on a color.

One way to keep your grid consistent is to only post photos that reflect a certain color. I’m actually doing this right now on the Tuesdays Together Los Angeles account. I’m trying to focus on photos with blue in them. But from time to time a photo pops up that doesn’t fit with my blue aesthetic, and that’s okay! I think the blue effect still comes across.

DoleWhipDani takes this up a notch by creating a beautiful rainbow spectrum on her grid. This takes some serious dedication but the results are beautiful!

You can also use filters to give your photo a color tint. TheDisneyDorm does a great job of this. She gives all of her photos a purple wash and it’s beautiful! You can do this with an app like A Color Story or VSCO.

2) Focus on the grid.

Another suggestion is to use the three-column grid to your advantage. If you want to go this route, one word of caution … if Instagram ever changes up it’s grid, you’ll have to adjust your strategy! But that shouldn’t be a difficult adjustment and let’s just hope Instagram doesn’t make any changes. 😉

My friend Geniabeme, a beauty blogger, does an amazing job with her grid. She will post two beautiful, bright product and fashion photos, and the third photo will be a selfie showing off a new makeup look.

Another use of the grid that I love is posting a row of similar photos. HeatherTraska posts three photos in a row from one event, so her outfit is the same, the lighting is the same, and the visual aesthetic is the same. This keeps her grid looking consistent!

3) Focus on a niche.

My final suggestion is to pick a niche and run with it. With an account name like DisneyHungry, what would you expect to see …. Disney food, right? DisneyHungry shares beautiful close-up photos of foods you can only find at the Disney parks. Every now and then she will post a photo of herself at Disney, too. This is perfect!

Balloonzilla creates epic balloon arrangements for events and guess what … her feed is FULL of balloons! Just balloons.

If you have a special skill, show it off. TwinkleAndToast does beautiful calligraphy and stationery and that’s all she features on her feed (with the occasional personal post).

Want to make sure your photos are going to flow together? Use a planning app like Planoly or A Color Story to organize your grid and make sure all your photos compliment each other.

Remember, no matter what aesthetic or style you choose, the key to Instagram success is consistency! So once you settle on a style that works for you, stick with it and make sure you’re posting on a regular basis.

What is Vero and Should You Join It?

March 1, 2018 By Mindy Leave a Comment

Image via Vero.co

In the last couple of weeks, a new social media platform has burst onto the scene. It seems like everyone I knew was signing up for Vero, an app that promised an algorithm-free experience. Vero also promised the app would be free for the first one million people who signed up, which caused a bit of an Internet panic.

Yep, I totally bought into it and I signed up for Vero. Just to grab my user name at the very least. After signing up I did poke around a bit and created my first post. I posted a screen shot of my profile page on Instagram Stories to show everyone I had joined. A few people responded that they had joined too.

Vero seemed to appear out of nowhere but the app has actually been around for a few years, and before now had never really gained traction. Because, who really needs ANOTHER social media platform? I certainly have trouble keeping up with what’s already out there. But perhaps on the heels of Snapchat’s unpopular redesign and constant updates to Facebook’s algorithm, the platform gained strength.

Whatever the reason for the sudden popularity, I don’t want to miss the boat on the next big thing so whenever there is buzz about a platform I generally will sign up, just in case.

However, in this case, it seems I should have done a little more research.

Literally the day after I signed up for Vero, I started seeing tweets and articles popping up about one of the creators of the app, Ayman Hariri.

Well… Vero was Cool for a quick minute. Then I found out that the CEO is a scumbag and screwed over 9,000 Filipinos. Pair that with a shady user agreement and I’m out! #DeleteVero

— Dominic Briones (@dominicphillip) February 27, 2018

It seems Hariri was an executive for a construction company that shut down and left thousands of workers unpaid. A report from Reuters claims workers were abandoned at desert camps without food and water. (Hariri denies any involvement, saying he left the company before the company shut down.)

You can read about this further on Entrepreneur.

There are other issues as well. A friend noticed that out of 23 employees on their “Team” page, there is only one woman and one person of color. This is really disappointing.

It’s up to you if you want to stick around and give Vero a shot. Based on the above information, I have decided to delete my account. And if Vero turns out to be the “next big thing,” I’ll deal with that later.

How to delete Vero if you want to

Turns out it’s not as simple as pressing a button and confirming you are sure. You need to submit a request to delete your account. But, it’s quick. Here’s how you do it.

Go to your profile and click on the ? symbol at the top left.

From the drop down menu select “Delete Your Account.” In the next screen you are required to type comments in the “feedback” section. I simply put I was no longer interested. Then click submit.

Perhaps the Vero fiasco is just a reminder of the Universe to slow down and always do your research before jumping into something. Or that it’s okay to say “no” once in a while!

How to Handle Negative Facebook Reviews

February 13, 2018 By Mindy Leave a Comment

Nobody wants bad reviews. That’s a given.

But, sometimes it happens. Whether you feel it’s warranted or not.

As a business owner, one of the toughest parts of the job is dealing with unhappy, or even angry, clients. What do you do when a client turns to Facebook and seems hell bent on destroying your business?

This sounds dramatic but it does happen. And while we love social media because it brings everyone together, it’s a double edged sword. Someone who is angry at your business could “rally the troops” and attack your Facebook Reviews.

If you think I’m being extreme, let’s remember the case of the blogger vs the photographer. Blogger Neely and her husband Andrew had a $125 disagreement with their wedding photographer – so they took their complaint to the local news. Soon after the segment aired, the photographer’s Facebook Page was flooded with nasty messages to the point where she had to delete her Page.

More recently a Southern California DJ has come under fire after a potential client posted a screenshot of an email where the DJ made a misogynist comment about female DJs. Soon their Facebook Page lit up with 1 star reviews from people who had never even worked with them. Unfortunately, the owner of the company made the situation much worse by trying to justify the comments rather than offer a simple apology and retraction.

And with Facebook reviews, they can’t be deleted. Only the person who posted it can delete their review or comment. Oof.

So what should you do with negative Facebook reviews? Whether you find yourself in an extreme situation like the photographer, or are doing damage control like the DJ, here are a few things to remember. Obviously all of these suggestions won’t apply to every situation, but keep these in mind if you find yourself starting to go viral for the wrong reasons.

How to Handle Negative Facebook Reviews

Honesty is always the best policy. Even if someone is lying about you, take the high road and share your side of the story in the most honest way possible. As time goes on it’s too difficult to try to keep up with all the fibs, so just be honest from the beginning.

Never (ever ever) complain about the client on your private Facebook profile or in a private group. Guess what? The Internet has eyes and ears everywhere.

Also, never ask your friends to leave you positive reviews to balance out the negative reviews. Asking for fake reviews is always tacky, period.

Trying to explain yourself without an apology will often make a bad situation worse. In the case of the DJ he kept making comments trying to explain what he really meant, which led to MORE angry comments. If someone misconstrues what you said, be the bigger person and apologize for the offending comments. This isn’t the time to try to change someone’s mind about their personal beliefs and values.

Everything will calm down if you leave it alone. Yes, I know you want to fight back. Yes, I know you want to clear your name. There’s a quote by Alan Watts that I love … “Muddy waters are best cleared by leaving it alone.” Apologize, take the conversation offline, work it out, and stop talking about it online.

The customer is always right. It’s the #1 principle of business. Even if we know they are wrong. Even if we know they are lying. The customer is always right. Try your best to find a way to make it right with them before a situation gets out of control. Even if you have to take a hit, either financially or to your ego.

Last resort: Start gathering evidence. I hate to include this, but in the example of the photographer above the couple was set on destroying her business (as evidenced by a text message to a friend that came out during legal discovery). If you have a really bad feeling about the situation, start taking screenshots of everything just to be safe. I’m not saying this to scare you – these situations are extremely rare; most negative comments are just Internet trolls having their idea of fun and will eventually go away if you ignore them.

While negative reviews and Internet trolls are not fun, it’s part of life in the social media age. Social media makes it easy to spread positive news, but negative news seems to spread like damn wildfire. Whatever you can do to douse it as quickly as possible will serve you well in the end.

The One Secret to Beating the Instagram Algorithm That No One is Talking About

February 6, 2018 By Mindy Leave a Comment

Instagram. You love it, you need it. It’s your favorite platform for business. But that pesky algorithm keeps changing on us, and with every change comes new strategy tips. Use enough hashtags but not TOO much! Your caption shouldn’t be too long but ALSO not too short! Like other people’s photos but especially if they’ve posted within the LAST EIGHT MINUTES!

Oh gosh, seriously?

All the experts want you to follow all these rules to game the system, but no one talks about the one thing you need to do to beat the Instagram algorithm. And that thing is …

POST GREAT CONTENT.

Okay yeah, I can sense your eyes rolling from here. But hear me out.

Instagram is a platform that was built to share authentic photos. Photos of what you’re up to, what you’re doing, what you’re looking at.

It was never meant to be a platform used to market our businesses with perfectly curated photos and 30 hashtags in the first comment. But, that’s what it turned into.

So now people think they can post whatever, follow all the algorithm-busting tricks, and their account will soar. And then they get frustrated when nothing happens.

You can try to trick the algorithm all day and all night, but if your content sucks it’s all for nothing.

Now I realize that posting great content is easier said than done, so I’m going to give you a few basic pointers. Keep all of these items in mind before you post on Instagram.

How to REALLY Beat the Instagram Algorithm

1) Is your photo good? Is it pretty? If you saw it in your feed would you double-tap it? Is the photo easy to understand, is it clear and bright, does it make sense? Above all, your photo has to be good, if not great. (If you need help editing your photos, click here.)

2) Does your photo speak to your audience? This is where things get a little complicated. Do you know your target market? Are you posting content that relates to your ideal client?

I’ll give you an example … I could post the most beautiful photo of my lunch that anyone has ever seen. The lighting, the composition, the colors, it’s all perfect. But, my audience loves Disney, so they don’t care about my food photos. However, my friend who is a food blogger could post the same exact photo and get hundreds of likes and comments on it.

3) Does your caption tell a story? Don’t just drop an emoji and your hashtags and run. Ideally your picture should speak for itself, but use the caption to share a bit about what the photo means to you, and engage your followers. Ask them a question, or give them a bit of inspiration or motivation. Don’t be a passive Instagram poster!

4) Use Stories. Instagram is putting a lot into their Stories platform and I wouldn’t be surprised if, in a couple years, Stories is the “main” platform while “regular” Instagram takes a backseat. So start using Stories, and interacting with other people’s Stories. (Get some Stories tips here.)

5) Above all, be authentic. Don’t use the same string of hashtags on each photo. Don’t post at the same exact time every day. Don’t engage with other accounts by commenting “Cute!” all their photos. Don’t just upload photos to Stories without doing some live videos as well. If you act like a robot, Instagram is going to treat you like a robot. Instagram rewards users who use their platform in an authentic way. Instagram is watching you, and they see eeeeeeverything.

Bottom line? Post good content and be authentic; it’s the only way to beat Instagram’s constantly changing algorithm.

Enjoyed this article? Please pin it!

The One Secret to Beating the Instagram Algorithm That No One is Talking About

4 Ideas for Using Instagram Story Polls

October 12, 2017 By Mindy Leave a Comment

It has been over a year since Instagram Stories debuted and it seems to be a huge hit. Most of my friends are using the platform daily and Instagram keeps adding more and more features. (Although, I really need them to step up their face filter game; Snapchat is still light years ahead.)

Recently Instagram introduced the “Poll” feature, which allows you to set up a voting poll in your Stories. Your followers can then vote on the poll and you can see the results, including who voted and how they voted. It’s really fun! And a great way to get to know your followers better and boost engagement.

If you’re not familiar with how to use Instagram Story polls, here’s a quick tutorial.

Open up your Instagram app and swipe right to get to the Story screen. Create a new Story picture or video but don’t add it yet.

Go to the “sticker” icon and you’ll see the “poll” option. (If you don’t see the poll option, make sure your Instagram app is up to date.) Click on that to add the poll to your picture.

Type in your poll question, then type in your poll answer options. It defaults to yes/no, but you can type in anything, or add emojis.

When you’re ready, add it to your Story feed.

To check the results of your polls, watch your Story and swipe up to see more detailed results.

Here are a few ideas on how to use Instagram Story polls to engage with your followers.

4 Ideas for Using Instagram Story Polls

1. This or That? Ask your followers their opinion between two items. Do you prefer pizza or tacos? Wine or beer? Summer or winter?

2. Choose Your Own Adventure. Get creative on asking your followers what you should do next! When the poll feature was first introduced, I asked my followers if I should skip work for the day and go to Disneyland (surprise – I was already planning on going anyway). It got a great response!

Another idea is asking your followers what you should eat or drink.

3. Do You Want to See? Let’s say you’re working on creating a new product. You can ask your followers if they want to see some behind-the-scenes videos. Or maybe you’re packing up your supplies for an event; you can ask your followers if they want to see inside your bag.

4. Have You Ever? This is a fun one that generally requires easy yes or no answers! You can ask your followers “Have you ever been on an airplane?” “Have you ever tried the Dole Whip dessert at Disneyland?” “Have you ever planned a bridal shower?” Ask them anything!

How are you using Instagram Story polls to interact with your audience?

A Case Study in How NOT to Do Twitter Customer Service

September 27, 2017 By Mindy Leave a Comment

If you receive a business complaint on social media, can you stay cool under pressure?

Remember the old phrase – “the customer is always right?”

All businesses should remember social media is not just for networking and promotion, but for customer service as well. And everyone who follows you or writes to you is a potential customer or client.

Recently, a blogger discovered a small local magazine had reprinted one of her recipes. The magazine listed her name as the creator of the recipe, but did not get her permission to re-print her recipe. This is, of course, a clear copyright violation.

When the blogger sent a tweet to the magazine’s Twitter account, their social media rep became defensive.

“We gave you the same credit as everyone else. This was found on Pinterest, updating that information would be helpful.”

*wince* My goodness, where to start here ….

First of all, defending the decision to print a blogger’s content without permission with the “we did it the same way for everyone” excuse is not really an excuse.

Second, using Pinterest as a “source?” No way. Any decent publication should know Pinterest is a content aggregator, not a place to dip into when you’ve run out of original ideas.

Third, and most important … do I sense some sarcasm? Implying that it’s the blogger’s fault the magazine stole her content?

And the blogger certainly took offense to this, based on her reply:

“Are you joking? Pinterest is not a source. It’s a content aggregator. You have to follow through to source content. Due diligence. Try it.”

To which the magazine replied with further sarcasm:

“Apologies for including you in our print. Thanks for addressing this ‘concern’ tactfully. Email the editor if you have existing concerns.”

(Note – the original blogger and some of the other responders later deleted their tweets, so I blurred out everyone’s identities here. However, the magazine did not delete any of their tweets.)

The whole situation got a lot worse when fellow bloggers jumped in to defend the original blogger.

And that’s just a small sampling.

Eventually the magazine said their editors were in touch with the original blogger and stopped responding to comments. But, whoa … the damage was done.

Obviously this was a bad situation that escalated way out of control.

Perhaps whoever runs the magazine’s Twitter account did not realize the magazine was actually in the wrong here. Still, in this situation, when faced with public criticism, the only appropriate response is to thank the user for bringing the issue to their attention and to please DM or email them to discuss further.

A simple initial response such as this one could have avoided what ended up being a huge tweet storm full of condescending and sarcastic comments.

Even if you feel you are NOT in the wrong and have the urge to defend yourself, it’s best to write a simple public acknowledgement of the issue and continue to address the concern privately.

I hope this example of how NOT to do Twitter customer service can act as a learning experience for everyone.

How to Schedule a Week’s Worth of Facebook Posts in 30 Minutes

July 20, 2017 By Mindy Leave a Comment

One of the complaints I hear often about social media is never having enough time to keep up with posting. There are too many platforms, and only so many hours in the day! I totally understand. Which is why I love to take advantage of platforms that include their own scheduling function, like Facebook.

Facebook makes it very easy to schedule content to your business page. They also make it very easy to find content to schedule to your page. In fact, I’ve got my system down so I can schedule a week’s worth of Facebook posts in just about 30 minutes. I try to post four times per day on my Facebook page, which I realize is a rather aggressive schedule. I always recommend business should post 1-4 times per day, so if posting four times a day makes your eyes cross, just focus on scheduling one post a day!

Here is my Facebook scheduling routine and sources. Your first time going through it may take a little longer than 30 minutes. But once you’re used to it, you should be able to fly through your scheduler in no time flat!

Keep in mind this tutorial is for using a desktop computer or laptop. You can schedule content via the Facebook mobile app but I work quicker on my laptop.

And if you have any questions about any of these steps? Please leave me a comment or ask me for help in my VIP Facebook group.

How to Schedule a Week’s Worth of Facebook Posts in 30 Minutes

1. Go through your Pages Feed, open up seven articles that look interesting in new tabs, and schedule one per day.

To add Pages to your Pages Feed, click the “Like Other Pages” button and search for the Page.

To schedule a share of a Facebook post, copy the post URL and paste it into a new post on your Page.

2. Go through your blog’s analytics, look at your 30 most popular posts, pick seven to share, and schedule one per day.

3. Go to your Pinterest feed, find seven images you love that relate to your niche/business. Pin them to your own boards and save the image to your computer. Then upload the image and link to your pins on Facebook. Schedule one per day.

4. Do a search for your niche on Etsy or any shopping website. If you’re in the wedding industry, for example, search for beautiful handmade wedding items. Schedule one link on Facebook per day.

Congrats, you now have a week’s worth of content scheduled (or maybe even more)! I hope these tips help you explode your Facebook Page!

5 SEO Mistakes You Might Be Making on Your Business Website

June 27, 2017 By Mindy Leave a Comment

SEO … ugh. The worst, right? What is it, really? And what do you really need to know about it?

SEO stands for Search Engine Optimization and the concept of SEO is, on paper, rather simple. SEO is how well your website ranks on search engines such as Google. There are literally hundreds of ways you can optimize your SEO, and this is why most business owners become overwhelmed. But really, there are only a handful of things you need to do to boost your SEO and your Google ranking. Make sure you’re following all the rules listed below and you’ll be off to a great start.

5 SEO Mistakes You Might Be Making on Your Business Website

1. Not having a blog! I totally understand that maintaining an active blog is difficult. Most business owners push it to the back burner and only update their blog when they have absolutely nothing else to do. But what most business owners don’t realize is how crucial an active blog is for SEO. Instead of letting your website get stale, a blog will help you maintain fresh content, which Google loves. Also, with every blog post is another chance to rank for a new keyword. The more your website can come up under different search terms, the better! (See #2 for more.) And don’t forget creating blog posts gives you tons of social media content. I truly believe blogging is critical for maintaining a healthy online presence.

2. You’re focusing on only one keyword. Want to rank for “Wedding Planner?” So do thousands of other people. And there’s nothing wrong with it, but you’re better off focusing on a handful of niche keyword phrases, such as “Los Angeles Wedding Planner,” “Los Angeles Wedding Coordinator,” “Top Los Angeles Wedding Planners,” “Los Angeles Event Planner.” Sprinkling your keywords (or key phrases) throughout your website copy will help diversify your results on Google.

3. Using generic file names. This is probably the EASIEST SEO strategy you can do! Be sure you’re changing your image file names BEFORE you upload them to your website. Never (ever ever) upload a photo with a name like “IMG_001.” Be sure to change the file name to match a description of the image. For example, “wedding-ceremony-on-beach-1.”

4. Ignoring Alt Text on your images. Renaming the files is a great strategy, but not enough. Once you upload a photo file to your website, be sure to type in a descriptive Alt Text for each image. The Alt Text is used to tell Google what’s shown in the photo, which is how images show up under Google Image search.

5. Your website is not optimized for mobile. I’d be willing to bet more than half of your website’s traffic comes from a mobile device. Mine is around 60%, so I’m at a point where I’m focusing more on how my site looks on mobile than on desktop. Google knows mobile is important, too, so they are actually restricting non-optimized mobile sites from coming up on searches. You can use the Google Mobile-Friendly Test to check your site.

Be sure you’re not making these SEO mistakes. And if you are, it’s not too late to fix them! Remember your website is your “store front” so make it clean and inviting, and Google (and potential clients) will take notice.

101 Content Ideas for Wedding Professionals

May 10, 2017 By Mindy Leave a Comment

Has this ever happened to you? You know you need to write a blog post because you haven’t written anything in ages, so you pull up a blank page and then …. stare at the cursor for hours because you have no idea what to write about. I feel like every business owner has had this struggle at some point. Which is why I wanted to create this list of content ideas especially for wedding professionals!

This list contains 50 blog post ideas to get the creative writing juices flowing, plus 51 social media post prompts. I hope they help you get out of the writing slump!

101 Content Ideas for Wedding Professionals

Blog Posts

1. Introduce yourself.
2. Share 5 fun facts about yourself.
3. Write about how you got into your industry.
4. Share how you came up with your business name.
5. Tell everyone about your first gig. How did it come about?

6. Share your most recent wedding or event.
7. Share your DREAM wedding or event. Use pictures from Pinterest (with proper photographer credit).
8. Write about ONE amazing wedding detail you’ve seen recently.
9. Write about your favorite wedding trends.
10. Write about your LEAST favorite wedding trends (but be gentle so you don’t offend any clients!)

11. Create a FAQ – what questions do you get from clients over and over?
12. Share your expertise. What do you want clients to know about your business and your job?
13. Interview a fellow business owner. Do a blog post swap and interview each other.
14. Or have your spouse/partner interview you. Or interview them!
15. Share a DIY! If you have a product, show how you make it without giving away all the details.

16. Share your favorite wedding color combos.
17. Do a round up of your favorite wedding flowers.
18. What’s the best food you’ve ever had/seen at an event?
19. What’s the funniest thing you’ve ever seen at an event?
20. What’s the most romantic thing you’ve ever seen at an event?

21. Welcome your new couples/clients to your business family. Share an engagement photo and a little about them. (Ask permission first.)
22. Interview one of your couples/clients. Ask them what they are looking forward to about their wedding or event. (Better yet, create a questionnaire you can send to ALL your clients.)
23. Share a positive testimonial from a past client. Be sure to say something positive about them and their event as well!
24. Share what you’re reading lately. Can be personal or business related!
25. Post about a recent vacation.

26. Make a list of your favorite First Dance songs.
27. Do a round up of First Look images.
28. Do a round up of amazing bridal gowns.
29. Do a round up of your favorite groom style.
30. Spotlight one of your favorite venues.

31. Talk about indoor vs outdoor weddings.
32. Talk about small vs large weddings.
33. Talk about wedding dress codes.
34. Bust a well-known wedding myth in your industry.
35. Talk about the pros and cons of eloping.

36. Share some of your early work and talk about how you’ve grown and evolved.
37. Write about one of your big dreams – either business or personal.
38. Write about your family.
39. Write about a favorite childhood memory.
40. Write about one of your favorite teachers or someone who changed your life.

41. Write about a celebrity or public figure you really admire.
42. Share some of your favorite poems.
43. Write about your biggest business regret.
44. Talk about some good business advice your received when you were just starting out.
45. Talk about a pivotal moment in your career.

46. Share your “Instagram week in review” showing all your Instagram posts from that week.
47. Do a follow up or “Part 2” for your most popular post.
48. Do a round-up of your most popular posts.
49. Do a monthly recap of your events or products.
50. Do a year-end post highlighting your favorite events.

Facebook

51. Share your favorite wedding-related links and articles.
52. Post funny GIFs or memes about weddings. GIPHY.com is a great resource.
53. Share your favorite wedding-related YouTube videos.
54. Write up a quick story about a recent event, and share with a picture.
55. Create a slideshow of recent event images.
56. Create an album of your favorite event or product photos.
57. Share a link to a pin on Pinterest you love.
58. Post your most recent blog post.
59. Share breaking news regarding your industry (for example, celebrity or royal weddings).
60. Share a selfie of you with a recent client/couple.
61. Welcome a recent client/couple who just hired you. Include a photo of them. (Ask permission first.)
62. Let people know if you’re going to be at a wedding expo or event.
63. Ask a question. “What’s your favorite flower for weddings?” or “What were your wedding colors?” can create some good engagement.
64. Post a “fill-in-the-blank” question. For example, “If I could get married anywhere, it would be at ______”
65. Share a funny or cute animal video … just because. No one can resist them!
66. Share the link for the Facebook Page of your business besties and let your followers know why they should Like their page.
67. Re-share a Snapchat or Instagram Story video that did well.
68. Do a Facebook Live video showing behind-the-scenes at your job or an event.
69. Do a Facebook Live video answering some of your most frequently asked questions.
70. Share your Instagram photos with different captions.

Instagram

71. Share a great photo from a recent event.
72. Post a selfie of you at work.
73. Share a pretty landscape photo with a love quote.
74. Write some fun facts about yourself with a recent headshot or publicity photo.
75. Post a pretty photo from a recent vacation.
76. Share a #tbt (Throwback Thursday) post from an old event, or a picture from childhood!
77. Do a “Caption This” with a funny picture from one of your events or a picture of yourself doing something weird.
78. Post about holidays and wish your followers a good day.
79. Post about those obscure holidays too, like #NationalCupcakeDay or #NationalHuggingDay
80. Do a “thank you” post when you reach follower milestones.

Snapchat/Instagram Stories

81. Introduce yourself.
82. Share a “day in the life.”
83. Show behind-the-scenes of an event.
84. Talk about how you “treat yo’self” or do self-care after events.
85. Answer follower questions.
86. Interview a business bestie.
87. Show what you’re cooking/eating.
88. Use geofilters to show where you’re at.
89. Offer a sneak peek of a new product or recent photos.
90. Ask your followers to tell you how their day is going!

91. Pin any eye-catching photos from your website.
92. Create vertical images for your blog posts to share on Pinterest.
93. Make a board featuring your best work.
94. Pin your favorite wedding products – dresses, jewelry, shoes, rings, etc.
95. Pin from blog posts or websites of your business besties.
96. You can pin videos on Pinterest so share your favorites from YouTube!

97. Share your best testimonials.
98. Post links to your new blog posts.
99. Share inspirational quotes/images.
100. Want to network? Post and see who in your area might be available to meet up for coffee.
101. Have a great new headshot or publicity photo? Share it!

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