What will online marketing look like as we move through the COVID-19 crisis? Content creators can take a cue from past pandemics and the 5 stages society tends to move through as they adjust to a new normal. This episode discusses each of the 5 stages of pandemic culture and what online creators need to know to continue to serve their audience as the world around us is in flux.
Key Topics:
- Historically society goes through 5 stages during a pandemic.
- The five stages are: denial, anxiety, adjustment, re-evaluation, and the new normal.
- For content creators, it’s important to understand these stages so we can provide content our audience needs.
- This is the time to experiment and try new things!
Mentioned in this Episode:
- “The 5 Stages of Pandemic Culture” by John Kramer
- Canvas8 – Pandemic Culture Living Report
- “The Impact of COVID-19 on Influencer Marketing” by Later
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