Influencer Education – Episode 2 – Disclosure Rules for Influencers

What is disclosure and why is it necessary? When and what needs to be disclosed? Why are the guidelines SO confusing? We are getting into ALL of if … the basics of disclosure for influencers, bloggers, and content creators, what the FTC says about it, and even some real life examples.

Key Topics:

• The FTC has put disclosure guidelines in place for online marketers to protect consumers.
• While consumers are familiar with traditional advertising, like TV commercials or magazine ads, social media ads are not as clear.
• The FTC requires disclosure be “clear and concise.”
• The FTC recommends using the terms “Ad” or “Sponsored” to disclose.
• Terms like “hosted,” “gifted,” and “partner” are not clear enough.

Mentioned in this Episode:

• The FTC’s Endorsement Guides: What People Are Asking

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