What is disclosure and why is it necessary? When and what needs to be disclosed? Why are the guidelines SO confusing? We are getting into ALL of if … the basics of disclosure for influencers, bloggers, and content creators, what the FTC says about it, and even some real life examples.

Key Topics:

• The FTC has put disclosure guidelines in place for online marketers to protect consumers.
• While consumers are familiar with traditional advertising, like TV commercials or magazine ads, social media ads are not as clear.
• The FTC requires disclosure be “clear and concise.”
• The FTC recommends using the terms “Ad” or “Sponsored” to disclose.
• Terms like “hosted,” “gifted,” and “partner” are not clear enough.

Mentioned in this Episode:

• The FTC’s Endorsement Guides: What People Are Asking

Thank You for Listening!

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